Brands like Pampers look to reach customers by creating music videos, like this one starring Jewel

Proctor & Gamble has released an exclusive music video starring Jewel, who's the brand ambassador for Pampers, and her toddler. The song, "The Green Grass Grows All Around," is taken from her 2011 children's album, "The Merry Goes 'Round." According to Pampers, the song pays homage to the beautiful morning moments shared between parents and their babies. From storytime and sing-alongs to feeding horses and spending time with daddy, the video captures Jewel's favorite beautiful morning moments with her son, Kase.