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Added 9 May, 2018

Amazon is currently inviting people to have their bodies 3D scanned at its NYC offices, hinting at the e-commerce giant’s future plans of entering the virtual try-on and personalized fit space.

According to The Wall Street Journal, participants are being asked to return every two weeks to have their bodies scanned over the course of 20...

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Added 4 May, 2018

Enough of working on those abs and glutes! It’s now time to participate in one of the most trending routines across the world – Exercising for your face! Yup, you read that right! Here to help you sculpt your face the right way is a brand called FaceGym, that aims at creating exciting workout routines for the much-ignored facial muscles....

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Added 2 May, 2018

Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case...

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Added 26 April, 2018

In the USA, the plus-size women’s clothing industry is valued at $17 billion, according to an industry trade group. And the category is growing. With the average American woman being a size 16 to 18, there’s plenty of need for more plus-size options. More recently, mainstream brands such as Target, Forever 21, American Eagle’s underwear label...

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Added 15 April, 2018

For many of us, there are items in our closet that were trendy for a minute and now never see the light of day. Fashion entrepreneur Christine Hunsicker, CEO of Gwynnie Bee, has launched a new platform called CaaStle, short for Clothing as a Service, that will allow fashion brands to let customers borrow a portion of their inventory for a flat...

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Added 3 April, 2018

ModiFace is the Canadian artificial intelligence and augmented reality firm created for the beauty industry. Now the Paris-based giant, L’Oreal, has bought the Toronto-based company, for an undisclosed amount, to help develop and design new digital services for L’Oreal’s 34 brands. L’Oreal is the largest cosmetics company in the world and home...

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Added 23 March, 2018

The world of fashion is always looking ahead to the future for the latest innovations and ideas. However, models could now be at risk of being rendered redundant, thanks to a creation by celebrity photographer Cameron-James Wilson. Wilson has created a digital persona called Shudu Gram, which he regards as the “world’s first digital supermodel...

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Added 7 March, 2018

LifeDNA is offering free DNA tests to provide customers with unique, highly personalized supplements or skincare kits that are constantly updated for people's changing lives. "Using a simple DNA test, we can find out what potential deficiencies and challenges people might have. That gives you the most accurate mind-and-body supplements for your...

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Added 2 March, 2018

Social media app Snapchat became famed for its fun face filters, which can transform your facial filters Now surgeons say the filters are leading to a concerning new trend – coined ‘Snapchat Dysmorphia - with plastic surgery. Dr Matthew Schulman, a board-certified plastic surgeon based in New York, says patients are even bringing in photos of...

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Added 9 February, 2018

Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional sense of the word. She’s 19, half Brazilian, half Spanish and based in Los Angeles. She...