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Added 8 April, 2018

Zurich is home to one of the world’s first 3D Cinema LED screens. The projection-free cinema solution claims to deliver peak brightness levels “nearly 10 times” greater than a standard cinema projector. Following the installation of Samsung’s Cinema LED screen in theatres in Korea and China, the first 3D-ready version (announced at ISE 2018)...

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Added 26 March, 2018

TRUTH media agency created what may be the first successful deployment of an advertising campaign using blockchain smart contract technology. The blockchain technology enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain. The campaign was for an undisclosed major...

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Added 23 March, 2018

The world of fashion is always looking ahead to the future for the latest innovations and ideas. However, models could now be at risk of being rendered redundant, thanks to a creation by celebrity photographer Cameron-James Wilson. Wilson has created a digital persona called Shudu Gram, which he regards as the “world’s first digital supermodel...

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Added 21 March, 2018

The Louvre Abu Dhabi has lined a stretch of highway with billboards displaying works by Leonardo da Vinci, Vincent Van Gogh, and Piet Mondrian. The 10 works on display along the E/11 Sheikh Zayed road connecting Dubai to Abu Dhabi are recreations of pieces at or on loan to the Louvre Abu Dhabi, which developed the project in partnership with...

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Added 12 March, 2018

A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City. U.S. District Judge Ronnie Abrams released her written ruling in the First Amendment case brought by a company that was blocked from putting ads in vehicles affiliated with companies...

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Added 16 February, 2018

A common depiction of virtual reality (VR) in cyberpunk and near-future science fiction involves the user wearing a full-body rig to allow them to be truly ‘present’ in the virtual environment. The Teslasuit Project brings this idea out of the realm of science fiction and into the real world. The suit offers a full-body haptic feedback system...

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Added 4 February, 2018

Intel and NBC will bring 30 Olympic events to virtual reality. 18 of those will be streamed live in VR, a first for the Winter Olympics. The remaining 12 events will be available as video on-demand (VOD) the day after the event is over. The live events will be presented in rich,180-degree stereoscopic views thanks to Intel’s True VR system....

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Added 21 January, 2018

Recently, it’s often felt like AI is about to take over the music world – that soon, computers will be making our favourite songs. AI has been used to write classical music and Irish folk songs. It can stitch together black metal albums and Christmas carols. Start-ups like Jukedeck, Amper Music and Melodrive have developed AI that can make...

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Added 2 January, 2018

Universal Studios Japan is launching a limited-time Final Fantasy ride and just released a video and other info to show what it'll be like. Called the Final Fantasy XR ride, it uses the existing Space Fantasy the Ride roller coaster, with the addition of VR headsets playing Final Fantasy content. Riders will board airships and warp between...

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Added 29 October, 2017

Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to use the ad tech. Each bus carries a digital screen on its side. The techology allows brands to run imagery and copy that is pertinent to the locations of the buses, for instance according to nearby shops or London...