Hotel launches "Young Entrepreneurs" program as battle for families heats up

At travelers get richer, luxury hotels in New York and beyond are seeing family travel as a special area of growth and are catering to them in ever more appealing ways. Now Trump SoHo, an upscale hotel in downtown Manhattan has joined the fight for family guests with a Young Entrepreneurs program that cleverly plays on the Trump brand. Open to children and teen guests aged 3 to 17, benefits include personalized business cards, monogrammed child-size robes, a quarterly newsletter, and invitations to special events like cooking classes, etiquette classes, and beauty days at the hotel spa. As the trend heats up we will surely be seeing more like this.