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powered by Daniel Levine and The Avant-Guide Institute
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Added 10 May, 2019

McDonald's joins the meatless burger trend in Germany

McDonald's is inching closer to getting fully on board the meatless burger bandwagon with a new version in one of its biggest international markets. The burger chain is now selling a vegan burger, the Big Vegan TS, in Germany, one of its five leading international markets. Nestle is making the meatless patty for McDonald's. The plant-based protein trend is growing rapidly as consumers look for ways to eat healthier and reduce their environmental footprints. Unlike veggie burgers, which long had a mediocre reputation, the new proteins are designed to look and taste like meat and to appeal to meat eaters as well as vegans and vegetarians.
Major fast-food chains and food makers are paying attention to the trend and figuring out ways to add the meatless, but meat-like, proteins to their menus. Burger King tested a meatless version of its signature Whopper burger in early April, and has announced it is planning to roll the sandwich out across the United States.

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