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Added 19 September, 2017

Nike stores are offering customers tools to create their own personalized sneakers

Nike Makers’ Experience, an advanced digital tool debuting in the brand's New York City flagship store, begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color. Customers can make one-of-a-kind versions of the Nike Presto X via a process of customization using dynamic object tracking and projection systems that instantly bring designs to life. The shoes are ready in about 90 minutes.

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