Amazon joins the augmented reality scene with a feature on their application called AR view. This allows customers to virtually view how an item would look in their home prior to their purchase. When a customer gets on the Amazon application they access the feature through the small camera icon located at the top right of the screen, and then choose the AR view option. From there, they can locate thousands of products to virtually place into their home to see how they would look. The customer viewing the item can rotate it around in a 360 degree fashion to see how it would look from multiple different angles in their home. The feature comes exclusively to Amazon application users who have an iPhone with the iOS 11 update. Amazon plans to make the feature available for Android phones soon.