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Added 25 June, 2019

SK-II, global prestige skincare brand, is partnering with Soul Machines, a company re-imagining how humans connect with machines, to create the world’s first autonomously animated digital influencer: YUMI. As SK-II’s first digital brand face, YUMI is part of SK-II’s ongoing transformation to connect with a new generation of consumers. Using...

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Added 20 June, 2019

Luxury e-commerce platform, YOOX is launching YOOXMIRROR, an in-app feature that acts as a discovery tool for users to explore new looks through a virtual avatar, Daisy.

On the app’s homepage, users can view nine fashion stories laid out in a similar style to Instagram Stories, divided into themes such as “Join the party” and “Check mate...

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Added 12 June, 2019

Cosmetics giant L'Oreal announced last year that it was buying augmented reality beauty app maker ModiFace. Since then it's deployed virtual makeup try-ons across a number of its own brands, allowing shoppers to test different shades of makeup in a live video or selfie of themselves. Now Amazon mobile users in the US and Japan will be able to...

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Added 28 May, 2019

Step one: Buy trendy yoga leggings. Step two: Get the body to wear them. Usually, being able to pull-off form-fitting sportswear is the reward for hard work in the gym, but according to a new report by the British Association of Aesthetic Plastic Surgeons, many fitness fashionistas are attempting to skip the sweat — with liposuction. Chic...

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Added 27 May, 2019

Probiotic foods said to be good for microbiome health have become a multi-billion dollar industry. Now the beauty industry is getting in on the game, producing products that are supposedly good for your gut. One example is from a company called Mother Dirt, which recently launched products they say are uniquely formulated with biome-friendly...

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Added 18 May, 2019

Google is introducing a new augmented reality technology for its mobile search engine that will allow customers to see 3D renderings of a number of visual product results. Users will also be able to place these into the real world through their phone cameras, using AR. According to the tech conglomerate, partners from the world of fashion, tech...

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Added 12 May, 2019

You might have feared that human talents would soon be replaced by digital simulations, but by the looks of it, that’s not terrible at all. Joining the ranks of virtual social media influencer Lil Miquela is hyperrealistic Japanese avatar imma, who boasts a following of 50,000 fans on Instagram. Not bad for a model who’s wholly created with CGI...

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Added 7 May, 2019

It’s getting near-impossible to distinguish between human and AI-generated faces. Now, a Japanese AI company has proven that the models you follow on Instagram might no longer be who they seem one day. Kyoto-based DataGrid details that it has developed an AI that is able to create high-res, full-body images of fashion models from scratch. If...

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Added 2 May, 2019

H&M has launched a tool that lists all suppliers and factories attached to an individual product, giving consumers an unprecedented level of access and transparency to its supply chain. Available on all 47 local H&M websites, a ‘product sustainability’ button on individual product pages displays details on materials, as well as the...

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Added 9 March, 2019

MAC Cosmetics China has entered the ‘new retail‘ space with the launch of its experience center integrating both online and offline brand experiences. The center blends product discovery, social engagement and purchase into an immersive journey, making it one of the more sophisticated interactive retail experiences in the cosmetics category in...