Sixty five percent of drivers overpay to subsidize high mileage drivers. Traditional car insurance is unfair to low-mileage drivers. The number one risk indicator for drivers is how often they’re on the road. So if you’re already driving less, you should really start paying less. MetroMile, a US-based insurance company, is selling pay-per-mile insurance. Drivers pay a low monthly base rate plus a few cents per mile when you drive. At the end of the month, your bill is your base rate plus how many miles you drove at your per-mile rate. Just like with other insurance companies, several factors can influence your rate, including age, type of vehicle, and driver history. We like how the company re-thought the meaning of price, creating a new market space where none existed before.