Enough of working on those abs and glutes! It’s now time to participate in one of the most trending routines across the world – Exercising for your face! Yup, you read that right! Here to help you sculpt your face the right way is a brand called FaceGym, that aims at creating exciting workout routines for the much-ignored facial muscles....
Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case...
In the USA, the plus-size women’s clothing industry is valued at $17 billion, according to an industry trade group. And the category is growing. With the average American woman being a size 16 to 18, there’s plenty of need for more plus-size options. More recently, mainstream brands such as Target, Forever 21, American Eagle’s underwear label...
For many of us, there are items in our closet that were trendy for a minute and now never see the light of day. Fashion entrepreneur Christine Hunsicker, CEO of Gwynnie Bee, has launched a new platform called CaaStle, short for Clothing as a Service, that will allow fashion brands to let customers borrow a portion of their inventory for a flat...
ModiFace is the Canadian artificial intelligence and augmented reality firm created for the beauty industry. Now the Paris-based giant, L’Oreal, has bought the Toronto-based company, for an undisclosed amount, to help develop and design new digital services for L’Oreal’s 34 brands. L’Oreal is the largest cosmetics company in the world and home...
The world of fashion is always looking ahead to the future for the latest innovations and ideas. However, models could now be at risk of being rendered redundant, thanks to a creation by celebrity photographer Cameron-James Wilson. Wilson has created a digital persona called Shudu Gram, which he regards as the “world’s first digital supermodel...
LifeDNA is offering free DNA tests to provide customers with unique, highly personalized supplements or skincare kits that are constantly updated for people's changing lives. "Using a simple DNA test, we can find out what potential deficiencies and challenges people might have. That gives you the most accurate mind-and-body supplements for your...
Social media app Snapchat became famed for its fun face filters, which can transform your facial filters Now surgeons say the filters are leading to a concerning new trend – coined ‘Snapchat Dysmorphia - with plastic surgery. Dr Matthew Schulman, a board-certified plastic surgeon based in New York, says patients are even bringing in photos of...
Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional sense of the word. She’s 19, half Brazilian, half Spanish and based in Los Angeles. She...
Japanese skincare company Shiseido has years of experience marketing anti-aging treatments to adult women. But the company recently launched a new brand geared toward high school-aged girls. Posme debuted on January 16 as part of the company’s long-term strategy. Its first release is Play Color Chip, a multi-use product for lips, cheeks or eyes...