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Added 18 June, 2012

Coldplay Uses Custom Wristbands At Concerts

How is British band Coldplay ramping up its concert experience? With custom wristbands that light up in rhythm to the music. These promotional light-up bracelets are activated using a radio signal, and they’re customized with the Twitter hashtag #coldplayfilm to promote the band’s live DVD. When an entire arena is packed with concert-goers wearing these custom wristbands, the place ignites in a multicolored, flashing glow.
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