H&Ms new high-tech NYC flagship has cash registers in the dressing rooms

A humongous H&M flagship opened in Times Square this week as a paean to high-tech retailing. The store exemplifies the way in which bricks-and-mortar shops are fighting back against the Internet by offering immersive shopping experiences that just can't be replicated online. This being Times Square, shoppers are greeted by a pair of enormous LED screens and interactive ground floor windows. Inside is another riot of LED graphics, mannequins designed to look like they are flying, a DJ booth, and a “glitter wall” of mirror-polished stainless steel that might be confused for a 3-dimentional silver quilt. Best of all is the store's Try and Buy concept lets shoppers pay for their purchases right in the dressing room area, eliminating the need to standing in the payment line.