Zurich is home to one of the world’s first 3D Cinema LED screens. The projection-free cinema solution claims to deliver peak brightness levels “nearly 10 times” greater than a standard cinema projector. Following the installation of Samsung’s Cinema LED screen in theatres in Korea and China, the first 3D-ready version (announced at ISE 2018) has opened at Arena Cinemas’ Sihlcity theatre in the Swiss city. Measuring 10.2m x 5.4m, the Cinema LED screen comprises 24m LEDs, almost nine million pixels, and 96 individual (and replaceable) modules. It delivers High Dynamic Range and the uncompromised 4K resolution (4096 x 2160), and is capable of “nearly 10 times” the peak brightness levels of a typical cinema projection system. When displaying 3D video, the Cinema LED screen also maintains the 2D-level of brightness, reduces the dizzying effects and improves viewing angles.