San Diego-headquartered Petco, a leading specialty retailer of pet products and services with more than 1,500 Petco and Unleashed by Petco locations in North America, has tapped Los Alamitos, California JustFoodForDogs to open hundreds of "stores within stores" with many of them featuring exhibition kitchens so customers can see how the food is made. Petco CEO Brad Weston says that JustFoodForDogs has distinguished itself as a game-changer in the industry by encouraging pet parents to embrace, small batch, human-grade food that is "fit for human consumption but nutritionally balanced for pets." JustFoodForDogs' product, which uses only USDA-grade meats and produce, is formulated by a team of veterinarians, many of whom hold rare subspecialty degrees (e.g., nutrition, toxicology, dermatology, etc.). They were tasked with creating a brand of food designed to keep pets living longer and healthier lives. It is made fresh daily before its customers at JustFoodForDogs exhibition kitchens throughout Los Angeles, Orange and San Diego counties.