The “VR Shopping Mall” where people can buy goods in a virtual reality world, will open at the end of September. Participants include Lotte Department Store, Hyundai Department Store, E-Mart, LG Electronics, and Lotte Hi-Mart. They will sell various discounted products through the VR shopping mall, which will officially open during the Korea Sail Festa from September 28 to October 31. In addition, traditional markets such as Dongdaemun and Jagalchi Markets and popular commercial districts such as Hongdae and Insa-dong will also participate in the event, enabling shoppers to enjoy and experience more diverse products in a virtual reality environment. The VR shopping mall in which the industry participates jointly is the world's first attempt and will build a new milestone at a time when Amazon and other innovative companies are leading a paradigm shift in the distribution industry.