The Official Trend Watching Site
powered by Daniel Levine and The Avant-Guide Institute
ShareSave to Favorites
Added 22 February, 2014

Billboard advertising getting smarter with temporary reactive messages

Outdoor advertising is at its best when it does something surprising that grabs the attention of passers-by and gets people talking. We love three-dimensional billboards and always pay attention when we see those occasional ones featuring live actors on them. Lately, however, there has been a trend in the industry to create billboards that automatically react to their environment. A highway billboard advertising Volkswagen cars for example was fitted with cameras and software that could identify actual VW vehicles driving by, then flash them special messages. A recent billboard created by British Airways in London's Piccadilly Circus was paired with a technology that could identify BA airplanes flying overhead and display their origin or destination. Now the phone maker Nokia has created a thermo-reactive outdoor ad that gets clearer as the temperature drops. The London-based billboard advertises a new touchscreen that is so sensitive it can be used while wearing ordinary gloves. As they say in advertising: Watch this space.
WirelessBrain
First spotted by WirelessBrain
14 trends spotted
121 trends loved