McDonald’s has expanded its new dining model “experience of the future” to 60 stores in Hong Kong which features technology like self-order kiosks and mobile ordering to win customers from competing quick-service restaurants. The new dining model, experience of the future, will focus on four pillars: menu innovation, customer experience, digital ordering and delivery. “My Signature” allows customers to choose burger ingredients in three steps: first pick a taste such as “Garden Breeze”, “Cheesy Champigno” or “Spicy Jalapeno”; then choose the bread; and last the meat. In all 27 combinations will be available and cost $45 on average. The world’s largest burger chain features touchscreen kiosks which customers can use to place and customise orders. McDonald’s also provides USB charging stations and meal delivery service for customers after 6pm. The new model is expected to be extended to 100 stores by the end of the year. A new mobile app, Global Mobile App, will allow customers to make orders on their phones will also be launched soon.