MUJI opens a produce market inside global flagship in Tokyo

MUJI’s new marketplace offers consumers basic foods such as fruits and vegetables alongside other groceries. Produce comes directly from farms that use either a minimal amount of pesticides and fertilizers, or none whatsoever. The store will sell a seasonal selection of items, and is even planning to sell some of tokyo’s more unusual vegetables. According to store reps: "We will be offering vegetables with their inherent flavors, even if they do not meet the standards of shape and size. We plan on displaying a sign on each product, with a note from the producers and some seasonally-appropriate ways to eat them." Woup is made directly from the vegetables sold in store, while freshly baked bread and coffee are available from a second floor café.