Amazon Aware is the company's new private-label for "woke" goods

The world of sustainable goods just got bigger with the launch of Amazon Aware, a collection of clothing, beauty, bed & bath, and household products designed by an in-house team. They’re dedicated to using recycled or sustainable materials without sacrificing quality or over inflating their price. Each item created under this label is made with sustainable materials, organic ingredients, or its production is carbon neutral. In some cases, items can fit multiple criteria. A great example of this is, the Amazon Aware Daily Body Wash, which is vegan, never tested on animals during development, and formulated without fragrances. The Amazon Aware Hand Towels are made using organic cotton yarn that’s been certified as such using the Global Organic Textile Standards. These towels have also been certified as Made in Green by Oeko-Tex, and carbon neutral by ClimatePartner.