Blue Apron looking to sell meal kits in supermarkets

Blue Apron has hatched a Hail Mary strategy to sell more meal kits. The company is reportedly “in active conversations” with supermarkets to introduce a version of the kits on store shelves by year’s end. Sales at the company were sagging long before last summer’s disastrous IPO, and ever since, Blue Apron has seen plunging stock prices and layoffs.