Traveling just for fun and relaxation is fine, but the trend these days is to do something a bit more meaningful. Problem is, it's not usually easy to find experiences you can participate in. Ritz-Carlton Hotels has been offering a program called Giveback Getaways that pairs guests with local volunteer experiences. Now a company called ShoreTrips...

The Donkey Sanctuary in Ahmedabad, India is doing for beasts of burden what animal shelters do for cats and dogs worldwide. Prospective adopters can get donkeys that are healthy but not fit to work. And as is the case with all adoptions, the Sanctuary looks for families who are genuine animal lovers and have the time and resources to spend....

The mountain kingdom of Bhutan is famous for measuring Gross National Happiness as a quotient more important than Gross National Product. Now the Himalayan nation is looking to become the world leader in organic farming. "We are nearly all Buddhists. Being kind to the environment and the planet has a central meaning for us," says Kesang Tshomo,...

It seems like everything is fair, moral, principled and virtuous these days and the trend obviously reflects a desire among consumers to live well, do the right thing and be enlightened stewards of the planet and kind to its inhabitants. And while we think that's terrific, there are lots of brands that are popping up to take advantage of that...