Global business travelers are combining business and leisure at a growing rate
Bleisure, despite its unfortunate name, seems to be having a moment. More workers are doing what they actually want to during, before, and after business trips, and the travel industry is playing catch up to adapt to shifting trends. Expedia Group Media Solutions and Luth Research polled more than 2,500 business travelers from a variety of county about their habits when combining business and leisure travel during a trip. The Unpacking Bleisure Traveler Trends report shows that workers from technology and manufacturing are most likely to combine business and leisure, while a whopping 60 percent of business travelers polled did so over the last year. Travelers from the UK, India, China, Germany, and the UK are taking advantage of business trips in a big way. About half of business trips, whether domestic or international, became bleisure trips. Nearly half said visiting a distant destination made it more likely for them to turn a business trip into a bleisure trip.