IKEA goes into the environmental electricity-provider business

IKEA has announced the launch of STROMMA in Sweden, an electricity subscription service that will enable customers to buy affordable, certified electricity from solar and wind, and use an app to track their own electricity usage. IKEA already offers solar panels to customers in 11 markets, with plans to expand the offering to all Ingka Group markets. Customers who have already purchased solar panels can use the STROMMA app to track their solar production and sell back the electricity they don’t use. “At IKEA, we want to become fully circular and climate positive by 2030, built on renewable energy and resources. We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all”, said Jan Gardberg, New Retail Business Manager, Ingka Group.