KLM invites flyers to source destination info from online friends, then prints it on a real paper map

The Dutch airline, which continues to be one of the travel industry's social media leaders, is launching Must See Maps, a local travel guide and map that is automatically created from your friends' social media recommendations. On the Must See website, you can specifiy your destination and link your friends. Then KLM will print a physical copy of your personalized map and mail it to you. Free.