Major snack food companies opening new segment of foods designed to improve mind and body

Set to release more than 100 new products, General Mills is looking to market Better-for-you snacking as a way for eaters to regulate energy levels and ingest healtier ingredients such as fiber, protein and whole grains. Three of the most interesting new entrants fall squarely into the better-for-you category. They are Fiber One Protein bars, Green Giant Veggie Chips, and Yoplait Pro-Force yogurt.