Nike stores are offering customers tools to create their own personalized sneakers

Nike Makers’ Experience, an advanced digital tool debuting in the brand's New York City flagship store, begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color. Customers can make one-of-a-kind versions of the Nike Presto X via a process of customization using dynamic object tracking and projection systems that instantly bring designs to life. The shoes are ready in about 90 minutes.