Britain's Co-op supermarkets debut pay-in-aisle tech

The old adage that the UK is a nation of shopkeepers could soon ring true as the Co-op today, Wednesday, 7 March, unveils a convenient future where customers can check-out their own purchases on their phone, without visiting a till. Time-pressed shoppers will soon be able to pay in the aisle and avoid visiting a till all together as they use their own phone to purchase goods at the Co-op with an innovative easy to use App built with Mastercard’s secure digital payments expertise. The shop, scan and go initiative is being trialled at the Co-op’s store located at the retailer’s support centre in Manchester, with a wider roll-out beginning as early as this summer which is expected to include a further trial at the Co-op’s store located in the UK HQ of Microsoft, Reading.