Low-alcohol beer trend expands to vodkas

With farm-to-table restaurants in every neighborhood, fitness bands on every wrist and meditation a mainstream practice, the shift toward conscious living is having a fundamental impact on how consumers shop, eat and drink. Sixty-seven percent of Americans prioritize healthy or socially-conscious food purchases and lower alcohol-by-volume (ABV) cocktails are becoming staples at the world's leading mixology bars. In a world where consumers are increasingly aware of how they treat their bodies, how products are made, and the impact of their decisions on the planet, brands like Ketel One are introducing on-trend distilled beverages.