Scented Promotion Draws Crowds To State Fair

For the past two weeks, the sweet scent of cotton candy has been wafting through the air in New York and New Jersey. It’s all part of a scent-centric promotion to attract people to State Fair Meadowlands, Jersey’s biggest family fair. Trucks mounted with billboards bearing the scent of cotton candy have been cruising to malls and shopping centers to advertise the fair. The billboard’s fabric was saturated with the sweet smell, evoking happy memories from state fairs past.