The Maldives Launches the World’s First Loyalty Program for a Country

The country's loyalty program will operate in three tiers, named in the local Maldivian language: Aida (bronze), Antara (silver) and Abaarana (gold), with different values for various activities—50 points for border crossings, for example, and 5 points per night. Payoffs for travelers will include hotel nights, sea plane services and other perks.