Retailers recreating in-store experience with 3D iPad apps

Retails are looking to blur the lines between real and virtual shopping experiences. CVS, an large pharmacy chain with almost 7,500 locations the USA is answering this trend with an innovative app that invites customers to virtually explore the aisles of its drugstores as well as access services. According to Brian Tilzer, SVP, Chief Digital Officer for CVS/pharmacy, "The new CVS iPad app provides the millions of customers who visit CVS.com on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their home or on the go. Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3D realism."