Now book flights from images, for the Instagram generation

The European airline EasyJet is claiming an industry first with an app that invites consumers book trips based on an image. Typically, the app will scan the image for contextual clues. This is made easier when users mention the name of the location in the post. While not for everyone, the airline thinks this may add an air of adventure to the usually tedious process. It instructs Instagram users to take screenshots of favoured locations. Once uploaded to the app, image recognition tech will try to discover the location and connect potential bookers to it. In short, it hopes to attract new customers with the promise of a fully Instagram-inspired holiday. Daniel Young, head of digital experience at easyJet, said: “Look&Book will help people to further explore Europe with ease and open up new destinations and previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.”