Online chatbot stylists will be commonplace on fashion websites

Move over, Tommy Hilfinger. Levi Strauss & Co has a new chatbot that sells the most essential piece of your wardrobe. On Thursday, the pedigreed fashion brand launched Virtual Stylist, a bot that helps customers compare styles, find sizes, and pick the jeans of their dreams.
“By strategically tapping into emerging technologies like AI (artificial intelligence), we can give consumers a more personal and convenient experience like what they would find in store, thus increasing conversation and driving online sales growth,” Levi’s said in a statement. “This will allow the shopping experience to be consistent and seamless for consumers no matter where and how they shop.”
Virtual Stylist, which Levi’s claims is one of the first chatbots accessible on both Facebook Messenger and the web, uses artificial intelligence to recommend clothing that suits your tastes. Instead of directing them to listings pages like a website might, Virtual Stylist asks questions like, “How would you like your jeans to fit through your hips and thighs?” and, “Which color combinations do you prefer?” to narrow down the selection.