Online grocer brings virtual shopping trucks to events

An American online grocer called Peapod has created shopping truck with "mobile billboards" on the sides that invite consumers to shop for groceries using their smartphones. The trucks are showing up at summer gathering places such as ballparks and concert venues in Peapod’s markets along the East Coast. Customers scan a QR code to download a free PeapodMobile app, and then can begin shopping from the mobile billboards. The campaign mirrors an effort Peapod rolled out last year involving scan-and-shop billboards in commuter bus and train stations at more than 100 locations in its markets.