In Paris, shoppers can try on make-up virtually, before buying

Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case makeup – with the augmented reality experience happening on the screen. Shoppers can, for instance, pick up a lipstick and the chosen colour will instantly appear on their lips via the smart screen. The connected screen currently features the ‘pick up’ experience with the Rouge Velvet lipstick collection, and shoppers can then complete the digital look via onscreen eye make-up and blush, which is matched to their individual skin tones.