You can now place TGI Fridays food orders via Amazon Alexa

TGI Fridays fans across the USA are now able to place an order or make a reservation using just their voice. Fridays designed and developed an Alexa skill that is rolling out nationwide and allows users to quickly make reservations, place a To-Go order, and even pay their bill. Starting today, the new skill will be available at participating Fridays restaurants and across the country by 2018, bringing ease and convenience to the ordering experience. With the Amazon Pay integration, Alexa customers can easily use the payment information already in their Amazon account when they want to place their Fridays order. Fridays take-out sales have grown by 30 percent since launching online ordering in 2016, providing guests with the option to experience Fridays anywhere. With the launch of the new Alexa skill, users can place and pay for their Fridays order using Amazon Pay on their Alexa-enabled devices, including the Amazon Echo and Echo Dot. “The launch of online ordering and our commitment to digital innovation has resulted in significant growth in our To-Go business, with more than 70 percent of those orders coming from new Fridays customers,” said Stephanie Perdue, chief marketing officer at TGI Fridays. “As we continue to innovate, we’re focused on creating digital programs with industry leaders like Amazon that make the Fridays experience more convenient for guests to recreate at home.”