Added 25 October, 2013
The wearable technology revolution keeps marching on. Google Goggles is the best known of the various offerings that are coming our way, but lots of companies see the trend coming and are creating "smart" clothes of all kinds. We have already covered "connected clothes" from smart socks and advanced baby monitors. Now the eyewear firm Oakley is...
Added 11 October, 2013
Prescription eyeglasses are also an important fashion accessory, and many people who wear them keep several pairs to match different outfits and moods. A new company called Frameri is making eyewear customizable by creating a line of frames that all use the same lenses. Because wearers can easily swap the lenses between frames, they don't have the...
Added 8 October, 2013
According to Apple, the new gold colored iPhone 5S has proved popular everywhere, but nowhere more so than China. Marketers know this country for being very label conscious. More than many other places, people want to boast about brands and flaunt social signifiers that are thought to bestow respect and status. One reason for this is because...
Added 1 October, 2013
Giada is not just a Chinese-owned luxury brand. It is also a high-end Italian fashion house, because all the designs are created in Italy. What's interesting about this brand is that it is aimed towards Chinese customers, as is this shop, even though it is located in Milan. Sound strange? As a generalization, Chinese love to flaunt brand names....
Added 24 September, 2013
Performers signing lucrative contracts with fashion houses and other consumer brands turned music videos into long form commercials a long time ago. Now the relationship between artist and industry has become even closer and more codified with the advent of the shoppable music video. The first is a collaboration between rap sensation Iggy Azalea...
Added 24 September, 2013
Although Indonesia is home to the largest Muslim population in the world, there are surprisingly few brands combining traditional garments with contemporary designs. Fewer still are being sold on the Internet. Entrepreneur Diajeng Lestari is one filling both voids with a colorful collection of hijabs, the customary covering worn by Muslim women,...
Added 16 September, 2013
Ever since retail was invented, window shopping has been one of the most revered pastimes for countless would-be shoppers world over. Window shopping combines the finest a store has to offer with artistic merchandising that is meant to tempt, provoke and perhaps even titillate. Now Turnhills, a smart iPhone app lets you window shop at your...
Added 11 September, 2013
Google's Project Glass goggles may not be commercially available yet, but the geeky eyewear is receiving a huge response at the runways of New York Fashion Week. Oscar de la Renta, Valentino, Andy Cohen along with Sarah Jessica Parker, David Beckham, Martha Stewart and Google co-founder Sergey Brin were present at New York Fashion Week where the...
Added 10 September, 2013
Wearable computing is the next frontier of for electronics firms. Even casual trend watchers know that this is the year of the smartwatch. But regular readers of WikiTrend know that there are lots of other tech-enabled wearables coming to market as well. The latest offering is BearTek Gloves that incorporate Bluetooth controls designed to allow...
Added 8 September, 2013
Remember mood rings? Probably not, but they were big in the 1960s and have come back in various guises over the years. In a way, you could call them some of the first wearable computers, as they used chemicals that react to heat to change color and supposedly reflect your mood. Fast forward to today and you don't even need a ring, just this fun...