Gluten-frees 15 minutes may be up. The movement for gluten-free food began to assuage the relatively few celiacs who cannot tolerate the stuff. But for the vast majority of humans who fell for this fad, gluten-free foods are said to provide no demonstrable benefits. For those of us who always saw the anti-gluten fad as a bridge too far for fad-...
Faster and better customer service is one of the biggest business trends of the year and we're seeing many major companies rethink the way they interact with their customers. Starbucks is a case in point as they test a new express format that puts speed ahead of all else. The company's testing ground is a pocket-sized store on Manhattan's Wall...
Conceding to health trends that prioritize authentic, natural and organic ingredients, Diet Pepsi has decided to stop using the artificial sweetener aspartame in their drink products. The company’s CEO noted that Millennials’ perceptions of “healthy” make sugar less of the bogeyman it once was. Now it’s artificial and other lab-created...
We are often asked whether trends just happen, or if it is possible to manufacture them. While most unfold organically, without conscious intervention, many others are the result of a concerted effort of a person, company or government. While many food trends may seem to magically appear from nowhere, the truth is that many governments are...
We are seeing more and more public advertisements that are interacting with their environments in creative ways that engage viewers. Recent examples include billboards in the UK that point out airplanes overhead, along with their destinations, and a metro ad in Sweden that reacted to trains pulling into the station. Hot on this trend comes a...
A large number of apps, websites and tech gadgets we're seeing lately all share one thing in common: they help us make sense of the world around us. They give us information about the things we interact with and they make us smarter by making us wiser. If you’re a wine drinker you’ve probably wished at some point or another that you were a...
In the beginning, there was iced coffee. Then coffee fanatics said, “let there be cold brew.” For those who aren’t familiar with this libation, cold brew coffee is exactly what it sounds like: coffee brewed in cold water, without heat, usually for about 12 hours. In recent years more and more cafes have begun offering their own cold brews,...
One of the biggest trends we're seeing recently is related to products that analyse the many things we come in contact with every day, giving us information that makes our world more transparent and more personalized. Examples include everything from wearable monitoring devices like the Apple Watch to electronic tattoos let doctors monitor...
While alcohol consumption in general remains relatively flat, consumers are guzzling down more expensive, high-quality liquor in recent years. Whiskey has proven especially popular with a new generation enamored with the Golden Age of cocktails. First bourbon was in vogue as the main ingredient in classic cocktails that hadn't been seen since...