The green trend and sustainability is one of the biggest trends for the rest of our lives, and we are seeing it embraced by people and businesses all over the world. What's interesting is that governments are now getting into the act, making laws and pronouncements that don't just make greening a social trend, but a legal one as well. Now the...
A deepening trend sees companies attempting to harness the power of “lifestyle brands” by expanding into all manner of product lines unrelated to their signature offering. By encouraging consumers to embrace not only just a single product, but an image, attitude, or, indeed, a lifestyle, companies of all stripes are inspiring new levels of...
In the last decade, spas have become the "must have" amenities for high-end resorts worldwide. If there is a fancy hotel in some beauty spot in the middle of nowhere, you can almost be certain that it's offering hot stone therapy in Zen-like, patchouli-scented rooms. What's interesting about this trend is that intense competition has pressured...
As technology takes over our lives, an increasing number of businesses are imposing limits on the use of various devices on their premises. First it was cell phone use, in cinemas and theatres. Now phones are being banned in many waiting rooms and at café cash registers. Can't you just buy a coffee without having your phone up to your ear,...
