Consumers are demanding transparency and want to see how the products they buy got to them. Who made it? What is it made from? What impact does this product have on communities and the environment? In response to this desire, lots of brands have been incorporating their products' life stories into their labeling. Often this is being done in the...

We've written quite a bit on WikiTrend about the mobile phone attachment trend, in which we are seeing all manner of clever gadgets you can connect to your mobile device. And while many of these are practical and innovative, and make carrying stand-alone devices obsolete, few have the power to change culture like the mobile breathalyzer attachment...

One doesn't normally think of the ultra-conservative state of Arizona as being full of progressive vegetarians. Yet, at least some jails in the state have announced they are moving to no-meat menus. On the surface, this may seem like it's part of the healthier eating trend, the decision behind the move is really an economic one that is predicted...

As we've said many times before on WikiTrends, one of the main differences between a fad and a trend is longevity. The cronut, that half-doughnut, half-croissant pastry that was invented at Dominique Ansel Bakery in New York, was always firmly in the fad column. Now that the American supermarket Safeway is selling a house-made 4-pack for just $5 (...