Snapchat is creating augmented reality shopping ads, blending selfies with commerce. The messaging and media app is calling its new creation—a blend of paid lenses with commerce capabilities—"shoppable AR." It has tested the ads with Clairol, Adidas, "Candy Crush" game maker King, and STX movie studio. The commerce lenses are the same as other...
Produced by Nikola Motor Company, the trucks can travel between 500-1,200 miles on one 20-minute charge and will be integrated into the world’s largest brewer’s fleet from 2020. “At Anheuser-Busch we’re continuously searching for ways to improve sustainability across our entire value chain and drive our industry forward,” said AB InBev’s chief...
Domino’s announced that US customers can now have pizza delivered to locations without an address. Local Domino’s restaurants choose ‘Hotspots’ to deliver to nearby, which customers can view on a map. These include beaches, fields, parks and more. Currently, the flexible delivery option lets diners choose from 150,000 Domino’s Hotspots around...
A long-standing goal of human-computer interaction has been to enable people to have a natural conversation with computers, as they would with each other. In recent years, we have witnessed a revolution in the ability of computers to understand and to generate natural speech, especially with the application of deep neural networks (e.g., Google...
Amazon is currently inviting people to have their bodies 3D scanned at its NYC offices, hinting at the e-commerce giant’s future plans of entering the virtual try-on and personalized fit space.
According to The Wall Street Journal, participants are being asked to return every two weeks to have their bodies scanned over the course of 20...
Virgin Trains have today become the first travel operator in the world to sell tickets through Amazon Alexa, with customers now able to book Advance Single tickets using just their voice.
The innovative collaboration will enable rail travellers to sort their tickers with one simple voice-based transaction via an Alexa-enabled Amazon...
Alibaba has been making strides in developing consumer-facing facial recognition technology, famously launching its first smile-to-pay feature at a KFC restaurant in the same Chinese city in 2017. The strategy also involves major investments in two out of the three facial recognition startups in China, all of which are valued at over $1 billion...
Facebook has introduced an augmented reality feature that will enable brands including Nike to offer fans more immersive experiences when speaking on Messenger. The launch, which was announced at Facebook’s annual F8 developers conference, also includes other brand partners such as Sephora, ASUS and Kia. Nike will allow superfans to buy limited...
Coty-owned makeup brand Bourjois has unveiled a new smart mirror experience that enables shoppers to virtually try on make-up simply by picking up a cosmetic product in store. Available at the brand’s newly relaunched boutique in Paris, the blended reality mirror is said to be an industry first as it integrates physical product – in this case...
Target stores in Florida and Texas are now offering drive-up service. The retail chain announced Tuesday customers can buy items without leaving their car. The service began last fall in Minneapolis, where the company is headquartered. Target hopes to expand the service to nearly 1,000 stores across the U.S. by the end of the year. Orders can...