Exterion Media has launched London's first fleet of digitally "wrapped" geo-targeted buses with Google onboard as the first brand to use the ad tech. Each bus carries a digital screen on its side. The techology allows brands to run imagery and copy that is pertinent to the locations of the buses, for instance according to nearby shops or London...
H&M's Arket website is now emphasizing transparency online. As well as being able to filter and search the products on the Arket website by department, pattern, color and material, shoppers may also choose to shop where the items are made. Arket's current product selection includes goods that are made in China, Italy, Turkey and Austria. To...
Snap, the messaging app, bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company but in favor of visual-first search becoming widespread. Snap will work with Bookatable, Foursquare, Lyft, Michelin Guides, OpenTable, Resy, TripAdvisor, and Uber on a new tool called “context cards.” The cards let...
Ada Diamonds has opened the world's first jewelry showroom exclusively dedicated to laboratory-created diamonds. The by-appointment showroom offers San Francisco residents a modern marriage of technology, craftsmanship, and sustainable luxury: bespoke, made-to-order lab diamond jewelry. Established in 2015, Silicon Valley based Ada Diamonds...
Target launches drive up service – for days when you don’t want to leave the car. Here’s how it works: After placing an order in the Target app and selecting “Drive Up,” Target will notify guests when the order is ready to be picked up. Guests hit the “I’m on My Way” button when they are en route to their store. They pull into designated...
US-based Target stores are the largest group yet to offer indoor maps to help shoppers find goods. The stores' app includes store maps and aisle finder functionality. It can track your location and show you deals, enabled through the use bluetooth beacons. Target is updating all stores with new, energy-efficient LED lighting, and will be...
Starbucks is implementing artificial intelligence to predict what customers want even before they know they want it.
Officially called the Digital Flywheel program, the AI links up with Starbucks Rewards members' accounts and uses what is certain to be a combination of very complex algorithms, siren-based sorcery, and customers'...
UK retailer John Lewis is one of the first to trial 360 degree Facebook ads that enable shoppers to fully check out select goods from every angle. It then directs users to the company website for purchase with one click. The ad is pieced together from video footage. According to Facebook’s research, 51% of users people say they’re excited that...
Finger print payments are already used widely at stores in Poland, Turkey and Japan. Now a UK supermarket has become the first in the world to let shoppers pay for groceries using just the veins in their fingertips, a more secure technology. Customers at the Costcutter store, at Brunel University in London, can now pay using their unique vein...