Added 2 October, 2013
U.S.-based paint supplier Sherwin-Williams is one of the first consumer brands to see the utility of Google Glass and similar technologies to help promote their wares. Although the technology will not be available to the general public until next year, companies are imagining ways in which wearers might be able to interact with thier products and...
Added 1 October, 2013
We recently heard from real estate agents that solar panels are the new "must-have" accessories for homebuyers in the US and Europe. The trend is marching on and going even more mainstream as solar panels are being sold relatively inexpensively in stores around the world, including the Home Depot and Lowe's in the United States. . The Swedish home...
Added 1 October, 2013
Amazon.com has put the new 2014 Nissan Versa up for sale on their website. Done in partnership with Nissan, the page features the car-maker's new 5-door for what they are saying will be a limited time promotion. The actual sale is actually made through the Nissan USA website and local dealerships, but three buyers will have their cars delivered to...
Added 1 October, 2013
Giada is not just a Chinese-owned luxury brand. It is also a high-end Italian fashion house, because all the designs are created in Italy. What's interesting about this brand is that it is aimed towards Chinese customers, as is this shop, even though it is located in Milan. Sound strange? As a generalization, Chinese love to flaunt brand names....
Added 30 September, 2013
A few months ago we reported on an initiative by Amazon.com in which consumers can sign up for a recurring subscription that delivers products that are used regularly, like soap and hair products. The company offers a discount to members of their "Subscribe and Save" program in return for being such loyal customers. The US-based retail chain...
Added 27 September, 2013
Consumers are demanding transparency and want to see how the products they buy got to them. Who made it? What is it made from? What impact does this product have on communities and the environment? In response to this desire, lots of brands have been incorporating their products' life stories into their labeling. Often this is being done in the...
Added 27 September, 2013
Food fads come and go. If you run a restaurant and are fast enough, it's possible to jump on this bandwagon and attract an audience before the next taste sensation comes along. So what's trending now? According to the menus of some of the world's most popular chain restaurants, the answer is pretzels. The dense and salty breads are showing up as...
Added 26 September, 2013
Regular readers of WikiTrend know that marketers are creating lots of products aimed towards women, even if those products have no inherent gender-specific qualities. Examples of this include Nestlé's bottled water created expressly for women, and even earplugs for women. There is a history of drinks companies coming out with alcoholic beverages...
Added 26 September, 2013
Taking a page out of the airlines' playbook, American restaurants are replacing customer service personnel with technology. Just as flyers are now herded towards self-check-in counters, Chili's, a large chain, is fitting its restaurant with tabletop tablets meant for digital ordering and self-service payment in more than 800 company-owned eateries...
Added 25 September, 2013
As we've said many times before on WikiTrends, one of the main differences between a fad and a trend is longevity. The cronut, that half-doughnut, half-croissant pastry that was invented at Dominique Ansel Bakery in New York, was always firmly in the fad column. Now that the American supermarket Safeway is selling a house-made 4-pack for just $5 (...