Added 24 October, 2013
Businesses of all stripes are getting greener by the day. But it's one thing to be more ecological, and another to communicate those values to your customers. The London Marriott has invented a creative way to share those values with its guests. The hotel created a limited edition tote bag made from 100% recycled bed linen provided by U.K....
Added 21 October, 2013
Locally sourced healthful foods are popping up everywhere, from rooftop gardens to the new organic garden being installed in AT&T Park, the baseball stadium in San Francisco. Now the New York-based airline JetBlue is putting a farmer's market into their terminal at JFK, offering homemade apple pies, jams, honey, peach relish and more. The...
Added 16 October, 2013
Mercedes-Benz has always been the luxury car brand to aspire to. But with the launch of their entry-level CLA model, along with a marketing campaign that aims it squarely at younger urbanites, the brand may push out mid-market competition to become the must-have car for budding creatives. Selling for under USD $30,000, the sedan has quickly become...
Added 16 October, 2013
There was a time when musicians looked to record sales to make a living. Now that source or revenue has all but dried up, as consumers download songs cheaply, or even free. That has bands looking elsewhere for revenue, like concert ticket and T-shirt sales. It also has groups looking at non-traditional brand extensions that both raise awareness...
Added 11 October, 2013
London-based Meantime Brewery is one of the most technically advanced brewers around. They are also quite and marketing-savvy and understand that locally-sourced foods are on-trend. Also trending are items that are created by the same people who consume them. Back in March, the brewery planted hops in locations around the city, including the...
Added 10 October, 2013
Like many people these days, we are obsessed with beer. As we have pointed out before, the world in general, and Americans in particular, are living in a beer Renaissance. There have been times in history when there have been more breweries, but at no time has the quality been better and variety more broad. Witness the huge number of micro-...
Added 8 October, 2013
Regular readers know that, these days, art comes to the viewers as much as the other way around. But is it art if it's really an advertisement for an insurance company? The sub was docked here as part of a publicity stunt for Europ Assistance Italia. The mistake that M&C Saatchi, the company's advertising agency, made was telling the public...
Added 8 October, 2013
According to Apple, the new gold colored iPhone 5S has proved popular everywhere, but nowhere more so than China. Marketers know this country for being very label conscious. More than many other places, people want to boast about brands and flaunt social signifiers that are thought to bestow respect and status. One reason for this is because...
Added 5 October, 2013
We recently wrote quite a bit about the many products that are being marketed specifically to women, even though the items themselves are not at all gender-specific, like earplugs. Now PepsiCo, the makers of Pepsi and other soft drinks, is marketing a bottled-water brand aimed squarely at the teenage. PepsiCo is using its own Aquafina water brand...
Added 4 October, 2013
A few months ago we reported on an initiative by Heineken in which they put their beer in square bottles rather than round ones in order to be more ecological. The reasoning is that square bottles can be packed more efficiently, saving both fuel and money on shipping. Additionally, packing more bottles into boxes saves a lot of cardboard and trees...