Forget energy drinks, now it's energy chewing gum

Wrigley is launching a new chewing gum called Alert Energy Caffeine Gum which offers a boost of caffeine. The new product is aimed at consumers between the ages of 25 and 49 who may have quit their habit of chewing gum when they were younger, while tapping into the market of energy products - a rapid-growth market. The gum contains 40 milligrams of caffeine - the same amount of caffeine as about a half a cup of coffee or a 16-ounce soda.