Fragrances go from backcountry-to-vanity table

Regular readers know that we recently wrote about the way in which the farm-to-table food trend is propagating around to other parts of our lives, like farm-to-massage-table spas (http://www.wikitrend.org/farm-massage-table-trending-spa-industry). It didn't take long for the next link in this trend to pop up, in the form of Juniper Ridge, a "wild fragrance company" that distill colognes and perfumes from plants, bark, moss, mushrooms, and tree trimmings found hiking the California backcountry. While you might think this is nothing unusual, in fact, this may be the only company in the world to be producing scents in this way. Producing fragrances from wild plants fits nicely with the general trend towards products that are natural, sustainable, organic and locally-sourced. Created in small batches, it is also "artisanal." Could Juniper Ridge be the perfume of our post-ironic dreams?