Hyper-personalized skincare supplements are tailored to customers' DNA

LifeDNA is offering free DNA tests to provide customers with unique, highly personalized supplements or skincare kits that are constantly updated for people's changing lives. "Using a simple DNA test, we can find out what potential deficiencies and challenges people might have. That gives you the most accurate mind-and-body supplements for your genetic needs, or a skincare kit personalized for your unique complexion," said Cyril Moukarzel, co-founder and CEO. "Without a DNA test, you're just taking a random guess, putting chemicals in your body or on your skin that probably don't benefit you." How the process works:
1. Customers get a free DNA test when they sign up for a supplement or skincare pack.
2. Important genetic markers (called SNPs) are checked for indications of various deficiencies and challenges that may be mitigated with certain ingredients.
3. A unique combination of supplements or skincare products is created and automatically shipped to the customer as part of a subscription.