W Hotels joins brands looking to skew younger by offering skateboard deck collection

Companies world over are trying to be the Next Big Thing with the under-30 crowd by showing off their corporate street cred. Now W Hotels teams up with Ray Mendez to assemble a collection of five limited-edition decks designed by New York notables including David LaChapelle, Cara Delevingne, Cope2, Amar’e Stoudemire and Zana Bayne. The boards will be available as part of the hotel chain's Room and Boards package which includes board rental.