Wellness is still the key trend in global spa industry

The International Spa Association’s (ISPA) 2017 U.S. Spa Industry Study indicates that “wellness” continues to top the list of current spa trends. Quoting from the Study’s Executive Summary: "Wellness/health/fitness remained, by far, the most frequently cited trend affecting the spa industry, and was mentioned by almost one in three spas (32 percent), including 42 percent of respondents in the resort/hotel sector and 25 percent of day spas." ISPA President Lynne McKnees said, “members of the International SPA Association report a focus on well-being also continues to trend globally.” She added, “The number one reason we are seeing an unprecedented growth in spa visits is stress management, which has led to the proliferation of technology and results-driven experiences in spas around the world.” Other trends include the continuing interest in organic/natural products, identified by one in eight spas (12 percent) and often linked to themes around sustainability and local sourcing. A little over one in 10 spas (11 percent) saw an increase in the use of alternative treatments and therapies. Also mentioned were customization and personalization of spa services to the individual needs of clients and an increased emphasis on events, gatherings and group bookings – often referred to today as “the social spa.”