YOOX combines AI and digital avatars in virtual try-on feature

Luxury e-commerce platform, YOOX is launching YOOXMIRROR, an in-app feature that acts as a discovery tool for users to explore new looks through a virtual avatar, Daisy.

On the app’s homepage, users can view nine fashion stories laid out in a similar style to Instagram Stories, divided into themes such as “Join the party” and “Check mate”. Daisy, the avatar, has been introduced to showcase the outfits, customizable by four different skin tones and hair colors. Users can then ‘swipe up’ to play mix-and-match with more garments and accessories. Daisy has also take over the YOOX Instagram account. The feature is currently available for both men and women on the retailer’s iOS app.